A small apostrophe to close the gap and help make the future gender balanced. She Will was a powerful internal campaign for Shell to raise awareness of the lack of female leadership in STEM related industries and to help empower future generations to be heard. Filmed with all Shell employees. One of the hardest things ever to pull off. It’s not easy to get a 100 year old global brand with strict guidelines to mess with their logo for a brief period of time.
